Monday, August 25, 2008

Color Makes a Difference

Did you know that there are scientific studies that have proved that color affects your mood and physical reaction? It's true. A blindfolded person will experience physiological reactions to different colors of light. While the Egyptians knew about this many years ago when building their healing temples of light, some of us are just now understanding the importance of color and light in our environments. Some quick color facts to consider:
  • Pink is used in many jail cells to "weaken or calm" inmates. Often the opposing team's locker room is painted pink for football teams.

  • Blue is an appetite suppressant. Some weight loss plans suggest using a blue plate to eat your food. Consider putting a blue light in your refrigerator and watch the munchies disappear.

  • Research dollars are spent determining what colors your medications should be. The colors are coordinated to match the intended outcome or the taste of the medication.

  • Taste tests reveal that the color of beverages affects our sensory perception of the taste. In one study, a drink tasted sweeter to participants when it was red, and the response got increasingly sweeter, the older the tester. Color also determines the acceptability of tasting a beverage, because it implies a taste. Check out this website for more information http://faculty.washington.edu/chudler/coltaste.html.

  • Pure bright lemon yellow is the most fatiguing color and it is the first color the eye notices.

  • Color describes usability and function. Often buttons are red to indicate, stop, don't or proceed with caution. Green is used for go, yes, enter, etc. Look at your appliances and remote controls to see examples of this.

So, next time you are picking a color, take some time to think about how it will affect your mood. While all this is wonderful to know, it didn't stop my kids from enjoying green eggs, pancakes, ham and green milk I made one day for breakfast!

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